What's the best way to whiter teeth? Not through the ads you see popping up when you're on the Internet. In fact, wired.com reported this news, today:
"You’ve probably seen ads with the mom who discovered the secret to whiter teeth, though, she doesn’t exist — she’s just a marketing lie. But she’s just the tip of the iceberg when it comes to dodgy advertising campaigns that promise a free trial yet end up subscribing people to dental products, get-rich-quick schemes involving working from home on Google, diet supplements and the like.
The short story, according to the complaint, is that DazzleSmile paid its ad agency Epic $43 per order generated by advertising designed to mislead consumers into signing up for trials or free samples, when in fact they were signing up for expensive monthly subscriptions to the products."
So, since buying teeth whitening kits via the Internet is not the way to go, what is?"
"If I had a friend or family member ask about teeth whitening, I'd direct them to their dentist," says Dr. Brad Jergins. "Getting whiter teeth is a safe option when done correctly, and dental professionals know to take into account protecting a patient's gums, and assessing their overall health before they start whitening. It's great to have a bright, white smile, but if you have cavities, decay and gum disease that you haven't addressed, white teeth are not going to hide those health conditions for long."
Posts
